Confirm collection scope
Record marketplace, country, buyer language, query variants, timestamp and collector health. Do not compare counts collected under different scopes as if they were equivalent.
Check what the marketplace evidence actually supports
A few relevant products can support a small competitive test. No relevant products can mean an unexplored direction, a language mismatch, or a collector problem—never automatic demand.
- Scope before score
- Relevance before count
- Unknown stays unknown
Inspect relevant listings
Check whether each listing is a design for the intended product and meaning. Exclude accessories, thumbnails, unrelated objects and lexical matches with a different buyer intent.
Separate supply from demand
Observed listings describe competition. Search interest and other demand evidence need their own source, freshness and confidence. Missing evidence remains insufficient.
See the workflow on real Yoou files
What changes in practice
Few relevant products
- Before
- The niche is called empty and discarded.
- After
- Competition is described as low in the measured scope and the direction can be tested cautiously if demand evidence exists.
Zero relevant products
- Before
- The niche is promoted as a guaranteed first-mover opportunity.
- After
- The result is labelled unexplored or unmeasured until query language, collection health and demand are checked.
Collector failure
- Before
- A failed response is interpreted as no competition.
- After
- The market is marked unavailable and no commercial conclusion is inferred.
Low supply is a finding; opportunity still needs a test
Use the checklist before accepting a direction. It keeps a promising gap, an unexplored idea, and a failed collection from being presented as the same result.
Prepared and reviewed byYoou product team
Last checked